Pepsi Blue Billion Campaign

The Blue Billion campaign undertaken by Mudra Communications for Pepsi, was a hit with the masses.

A branded train that carried 400 cricket fans from Delhi to Jaipur for the India vs. England match held in Jaipur.

The Brand ambassadors - Shahrukh Khan and Priyanka Chopra, travelled in the Blue Billion Express cheering for Team India along with the 400 odd winners of the Blue Billion Contest.

This is just a small promotion campaign for the soft drink giant.

Now that the World Cup is over and India was out way before the excitement caught up; Guess whats on the minds of the Blue Billion Campaign Producers>?

Watch This space for more.

Guerilla Advertising Is In

The Future Group (Kishore Biyani) has just unveiled a mint-fresh aggressive campaign that has grabbed eyeballs galore, but at the same time made competition squirming in discomfort. The new ad campaign for Future Group's hypermarket chain Big Bazaar screams quite a few cheeky lines; such as: Change Your Lifestyle. Make a smart choice! Formal shirts Rs........ Keep West-aSide. Make a smart choice! T shirts Rs....... Shoppers! Stop. Make a smart choice! It doesn’t take a long time for one to get that Lifestyle Retail, Westside and Shoppers' Stop are the three major competitors for the Future Group. The campaign which was unveiled just last weekend, costs approximately Rs 2 crore-plus, and has been conceptualized by Mudra Communications. As of now, these ads will run only in outdoor and in-store media. The campaign has made the competition very uncomfortable because they somehow feel “the ads make a subtle reference to them”. Lifestyle Retail says that they have had an in-depth look at the impact of this campaign on their own business and that they will initiate an informal conversation with the Future Group on the issue. If need be, they might even approach the Advertising Standards Council of India (ASCI).Shoppers' Stop officials refused to comment on the issue. The Future Group is surprised by this entire hullabaloo. “Since we have not made any references to any competitors, we do not want to make any claim that this will impact/or not impact our competitor's customers. Big Bazaar is a very large format which spans various kinds of audiences. Consumers are already noticing the campaign and first cut response is very encouraging,” Mr Rajan Malhotra, CEO, Big Bazaar, told ET. Big Bazaar maintains that the key idea behind this campaign is to showcase the new summer collection at great pricing that Big Bazaar has just launched.

Spiderman 3 publicity - New York Spider Man Week

Sony Style in New York brings Spider-Man to life in celebration of the comic character’s upcoming movie, "Spider-Man 3," hitting theaters on Thursday. Passersby can catch a glimpse of the superhero and his new villains, Sandman and Venom, on display inside the the Sony Store on Madison Ave, which includes movie clips displayed on LCD screens and scent air technology. More than six windows capture scenes from the latest movie, which finds Peter Parker facing his toughest demon yet – himself – as he struggles to comprehend the enhanced powers his new black suit offers him.

Spider Man 3 - stills part 1

World Street Style

From the street of Berlin to the streets of the down under - Sydney.

World Street Fashion Highlights

Amazing Artwork - not just plain Graffiti

Ahh wish this was the scene at Kala Ghoda : - )

Gadgets of the month - Part 1

watch out for the new

Apple I Phone

will update soon

Warning

HMMM. wat more can i say.

.creative .informative .a direct hit .scary

Say Cheese... with Wrigleys

Nothing works better than an ad in your face. These cute but scary stickers from Wrigley's chewing gum were placed at the base of Starbucks disposable coffee cups. The beauty of their effect is that they can only be seen when the coffee drinker is swigging away at full sip.

Hows this for Mumbai ? Save water/electricity Campaign

With water restrictions happening around the world, the clever folk at Sukle agency dreamt up this inventive ad campaign for Denver Water to encourage people to become more aware of their water usage. We love the unique applications - certainly more effective than your standard print ads.

Supermarket cart - charity awareness

This action consisted of three different child faces of ethnic backgrounds: Asian, Black and Indian. The mouth had an opening just where the coin to release the supermarket cart is inserted. Each coin would symbolically feed a child. Under the image, it says " You can feed a child for two days with what you spend renting this cart. HELP

RED CROSS mobile billboard

Nothing grabs an audience's attention more effectively than a clever optical illusion. Combine that with an ingenious ad campaign and you get this brilliant mobile billboard for The Red Cross, currently gracing the streets of San Francisco. It's photo journalism, meets Hollywood blockbuster movie poster, and it is turning plenty of heads wherever it parks itself. Enthusiastic onlookers have been snapping up photos of the mobile billboard and posting, uploading and sharing them online with friends. This is a brilliant example of how an audience can further promote the exposure of a great advertising campaign through mobile phones, blogs and sites such as flicker