Pepsi Blue Billion Campaign

The Blue Billion campaign undertaken by Mudra Communications for Pepsi, was a hit with the masses.

A branded train that carried 400 cricket fans from Delhi to Jaipur for the India vs. England match held in Jaipur.

The Brand ambassadors - Shahrukh Khan and Priyanka Chopra, travelled in the Blue Billion Express cheering for Team India along with the 400 odd winners of the Blue Billion Contest.

This is just a small promotion campaign for the soft drink giant.

Now that the World Cup is over and India was out way before the excitement caught up; Guess whats on the minds of the Blue Billion Campaign Producers>?

Watch This space for more.